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5 Things to Consider Before Implementing Generative AI in Your Marketing Team

As industries grapple with the relentless pace of technological change, marketing professionals are increasingly turning to GenAI to harness its transformative potential. The allure of GenAI lies in its ability to generate novel content, automate decision-making, and unearth insights from vast swathes of data, thus offering a competitive edge in a saturated marketplace. Companies are […]

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Fospha’s Insights to Unlock eCommerce Growth in 2024

In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return.   The report reveals a significant underinvestment

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Nutrimuscle: Scaling spend and growing ROAS through better measurement

Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers)

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Zoopla’s AI-Driven Summer Marketing Campaign

By committing to a 41% increase in marketing spend for the year 2024, Zoopla is not only intensifying its national campaign efforts but also focusing on hyper-localised content to engage consumers effectively. This strategic move is designed to leverage advanced artificial intelligence (AI) capabilities, ensuring that Zoopla’s marketing initiatives are both innovative and highly targeted,

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Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers

In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For B2B and e-commerce marketers, understanding the intricacies of growth strategies across different stages of business development is crucial.   A recent analysis of 71 brands offers valuable insights into the optimal strategies for startups, scaleups, mature brands, and majority

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PASSION x AMBITION – Fearless Motivation – OFFICIAL LYRICS

PASSION – Official Lyrics – Fearless Motivation, Pendo46, R Reed Listen to the song “PASSION” and “PASSION x AMBITION” now, on Spotify, Apple Music, Amazon, Deezer or YouTube Music PASSION x AMBITION – Official Lyric Video – Fearless Motivation – WATCH: What you need is called passionWhen you find a way to build growth happensWhere

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Why You’re Failing to Achieve Your Goals and How to Fix It Now

Feeling stuck? Lost in a sea of goals, but lacking the drive to pursue them? It’s time to shift gears and reignite your motivation! Picture this: From stalled to soaring, your journey awaits.  Let’s face it, we all hit roadblocks, but it’s how we overcome them that defines us. With this blog, you’ll rediscover that

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Forex Technical Analysis For Beginners – Make The Right Decision Based On The Market

This article was last updated on February 1, 2023 Forex technical analysis is a method of evaluating future currency price movements based on past market data, primarily price, and volume. Beginners can start by studying chart patterns, trendlines, and popular indicators such as Moving Averages, Bollinger Bands, and RSI. It is important to understand that

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